Tourism selling Batik Laweyan

Solo batik craft have become world famous. There are two villages decades batik batik is known as the center and Laweyan Kauman.
Laweyan development as a center of batik, not despite the enactment Laweyan as kampung batik since 2005. Currently no Laweyan already designated as cultural heritage.
According to Gunawan, Muh. Nizar, one of the batik crafters Putra Laweyan owner, said since the determined as the village of batik, there is an interesting phenomenon in Laweyan. That is a lot of people are competing to open outlets including the manufacture of batik in this area.
Not surprisingly, businessmen and artisans selling batik including increased many times over, like mushrooms after rain. This condition can be a positive thing but also can be negative.
"The number of batik business in the year 2005 had just Laweyan 11-12 business unit, now there are 50's," said Gunawan told detikFinance weekend.
Gunawan said the number of batik businessman is not only going level crafters, but also many who only just an alias to sell batik traders. The traders are getting batik products from various places and then sold in Laweyan.
"If it's only the traders will not survive. My prediction is a survivor, who have their own characteristics," Gunawan said.
He thinks there's 50 players in Laweyan batik, which is truly a craftsman is only approximately 25 business units, the rest are traders who want to try to 'move' to Laweyan market.
"I myself have started this business since 2004, previously was involved with parents," he explained.
It said Gunawan, in order to exist into the batik crafters in Laweyan he applied the concept of not only selling batik, but he developed outlets and production into one place.
In addition, the house is large enough, it magic into a comfortable place for visitors like being in a cafe in the old village-style Laweyan. As a result, the outlet and where production is often disambangi ministerial-level officials, including well-known artists.
With this concept, if any visitor can immediately see the process of making batik. The existence of this process of making batik activity also determines the buyer to purchase the batik.
"In addition I am also selling batik selling atmosphere," he said.
Gunawan also continued to develop his motives in order to keep customers ogled. This mode as a powerful stance batik artisans to develop products for the market responds.
"Every week I was able to produce 2-3 new motifs with different coloration," he said.
With a total direct employees who reached 25 people, Gunawan has since been able to survive as a crafter of batik in Laweyan. Even sales annually Putra Batik Laweyan always risen to 50%, unfortunately he revealed nggan omsetnya.
At the outlet he sells a variety ranging from batik batik prints, batik prints, batik, silk batik even wrote the price of millions. Cheapest price for the shirt he was selling batik print at Rp 100,000 while a silk batik to $ 7-8 million per piece.
He is optimistic that the batik sector into a business that continues to promise, with the ability to add value to more than three-fold. Batik sector in Laweyan able to absorb the labor force directly and indirectly, from the crafters, garment workers, traders and others by the thousands.
"I admit it to power a limited batik, batik paper for renegerasi relative still there. It was a hard cap batik, because not everyone can fit with precision," he said.
Putra Batik Laweyan
Jl. Sidoluhur No. 6 Laweyan, Solo 57 148 www.putra-laweyan.co.id

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